The kharaktēr approach
We believe that exceptional brands are built from the inside out.
We partner with marketing and brand teams to unlock marketing potential and drive positive change through culture and leadership transformation.
Listen
We dive deep to understand who you are, what matters most to you and what you want.
Connect
We support you to join the dots, bottle up your uniqueness and set the direction for where you want to go.
Move
We work with you to co-create strategies that energise your people to have the greatest impact and fuel your business growth.
Marketing leadership & culture consulting
Culture
Your culture is how your brand is brought to life and experienced by your people, and is the foundation for your marketing capabilities. Cultivate a culture that connects people to your brand, enables them to thrive and maximises your impact.
What we do
Insight development from a full review of business vision, strategy, positioning and performance
Stakeholder interviews
Culture direction setting
Coaching marketing leaders to champion culture transformation
Leadership
Marketing plays a unique role in the success of each business. Define the unique role your marketing team plays and supercharge your leaders’ strengths to boost energy and fuel growth.
What we do
Insight development from a review of business vision, strategy and performance, employee engagement and existing leadership development
Stakeholder interviews
Direction setting and co-creating a marketing leadership roadmap
Strengthscope® psychometric strengths assessments
1:1 leadership coaching
Challenges I help my clients solve
How to transform the role marketing plays in business success and how to successfully lead change.
Marketers who are struggling to build their leadership alongside the need for technical excellence.
How to confidently and effectively influence multiple stakeholder groups and get buy in from executive teams.
Organisational culture and behaviours that are holding back marketing potential.
Frustrated leaders who feel they have to fit in to certain boxes in order to progress.
No strong sense of team engagement and belonging.
Leaders who lack awareness or confidence in their strengths or who don’t feel they have the opportunity to play to their strengths.
Benefits I help my clients unlock
Clarity of thought and direction on the role marketing plays, inspiring people across the business, and enabling greater focus and impact.
Marketing teams who have the mindset and behaviours to be great leaders and great marketers.
Influential marketers who understand who their stakeholder groups are and how to engage them.
More inclusive strengths-based work cultures with a stronger sense of belonging.
Higher levels of energy and motivation.
Improved confidence and self-belief, fuelling progression.
Happier and more successful individuals.