“I believe meaningful success starts with understanding who you are, building on what makes you unique, and having the courage to create a career or business that helps you leave your mark.”

Sophie Allard - Founder

Hi.

I’m Sophie. Mum, founder, deep thinker, big feeler and strengths champion.

I grew up in the world of FMCG brand marketing, working for global businesses including Mars and Danone, and progressing into Marketing Director roles.

I loved marketing. Being at the heart of the business, getting my teeth stuck into strategic challenges and traversing the creative and commercial to deliver tangible (and beautiful!) business results.

But what I loved even more was leading teams to create success. Building compelling visions that people believed in, developing people and cultivating cultures where individual and collective impact could flourish.

In 2021, I founded kharaktēr with a mission to help people create better careers and better businesses. Ones built from the inside out; grounded in who you are, what matters to you and how you want to make your mark.

I bring together my first-hand experience in business leadership, consulting and coaching to create the bespoke support I believe people and businesses need to thrive. I partner with you, shoulder to shoulder, taking a strengths-centred approach to help you build on what energises you, unlock your potential and create meaningful impact.

I’m a Professional Certified Coach (PCC) with the International Coaching Federation, hold a Postgraduate Certificate in Business and Personal Coaching from the University of Chester, and am a Strengthscope® Strengths Coach.